The e-commerce market in Nigeria is growing rapidly, with projections indicating it will reach USD 14.92 billion by 2029 (Mordor Intelligence). Despite this promising growth, one significant barrier remains: lack of trust.
Many Nigerians are careful of shopping online due to issues such as fraud, product misrepresentation, and poor delivery services. Naijamart Online Market platform is addressing these concerns head-on with its innovative escrow system, providing a secure and reliable shopping experience for all its users.

Key Issues:

Fraud and Scams: 

A significant number of buyers and sellers alike have experienced fraudulent activities at one point or another in their use of online marketplace platforms, making them hesitant to shop online.

Product Misrepresentation

Also known as ‘what I ordered vs what I got’. This occurs when the products delivered do not match the descriptions or images provided online

Unreliable Delivery

Delays and damaged goods during transit further contribute to the lack of trust in online shopping.

A survey conducted by Statista found that 64% of Nigerian consumers cite trust issues as their primary concern when shopping online. This trust deficit hinders the full potential of the Nigerian e-commerce market, despite its impressive growth trajectory. Naijamart is changing the face of the Nigerian online shopping experience by implementing an escrow system that ensures secure transactions and builds consumer trust.

How the Escrow System Works:

Payment Security

• When a buyer makes a purchase, the payment is held in escrow by Naijamart.com. The seller only receives the payment once the buyer confirms that they have received the product in satisfactory condition. This process minimizes the risk of fraud and ensures both parties fulfill their obligations.

Product Assurance

By holding payments until the transaction is complete, Naijamart.com ensures that sellers are motivated to provide accurate product descriptions and quality goods. This system significantly reduces the risk of product misrepresentation.

Reliable Delivery

The escrow system also encourages timely and reliable delivery services, as sellers are aware that their payment depends on the buyer’s satisfaction with the delivery.

Naijamart Success

Since its launch, Naijamart.com has demonstrated remarkable growth, reflecting its success in building consumer trust. The Nigerian e-commerce market is projected to grow at a compound annual rate of 12.8% from 2024 to 2028​ (eComm Insight)​, and platforms like Naijamart.com are at the forefront of this expansion.

Don't miss out on this exciting opportunity to grow with Naijamart. sign-up as a seller and tap into a vast pool of potential customers