Privacy Policy

NaijaMart.com ("NaijaMart", "we", "us", or "our") is Nigeria's #1 free online classified marketplace, operated by NaijaMart Limited, a company incorporated in Nigeria. We are committed to protecting your privacy and handling your personal data responsibly in accordance with the Nigeria Data Protection Regulation (NDPR) and applicable laws.

This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our website (naijamart.com), mobile applications, and related services (collectively, the "Platform"). By using our Platform, you agree to the practices described in this policy.

If you have questions about this policy, contact us at privacy@naijamart.com.

We collect the following categories of personal information:

We use your information for the following purposes:

**Service Delivery:** To create and manage your account, display your listings, facilitate buyer-seller communications, process escrow transactions, and deliver the features of the Platform.

**Verification & Security:** To verify your identity, prevent fraud, detect suspicious activity, and enforce our Terms & Conditions. Phone verification is required for posting listings. BVN verification is required only for sellers requesting escrow payouts.

**Payments:** We use Paystack to process all payments. Your payment card or bank details are handled directly by Paystack and are not stored on NaijaMart servers. We receive transaction confirmation and reference numbers only.

**Communications:** We use Resend (email service) to send account notifications, transaction alerts, verification emails, and marketing communications (with your consent). You may unsubscribe from marketing emails at any time.

**AI Features:** We use Anthropic's Claude API to power our AI listing tools (auto-title generation, image analysis, voice-to-listing, price analysis). Your content is sent to Anthropic's API for processing. Anthropic's privacy policy applies to this processing.

**Analytics & Improvement:** We analyse usage patterns to improve the Platform, fix bugs, and develop new features. This analysis uses aggregated and anonymised data where possible.

**Legal Compliance:** We process data where required by Nigerian law, including for tax reporting and law enforcement requests.

We do not sell your personal information. We share your data only in these circumstances:

**With Other Users:** Your public profile (name, avatar, location) and listing details are visible to all users. In an escrow transaction, the counterparty's name and relevant contact details are shared between buyer and seller.

**Service Providers:** We share data with trusted third-party providers who help us operate the Platform: — Paystack (payment processing) — Resend (transactional email) — Firebase / Google (phone authentication, analytics) — Anthropic (AI features) — Vultr (cloud hosting and object storage — Johannesburg, South Africa)

All service providers are contractually required to protect your data and may only use it to provide services to NaijaMart.

**Legal Requirements:** We may disclose your information if required by law, court order, or government authority, or to protect the rights, property, or safety of NaijaMart, our users, or the public.

**Business Transfers:** If NaijaMart merges with or is acquired by another entity, your data may be transferred as part of that transaction. We will notify you in advance.

Despite these measures, no system is 100% secure. We will notify you promptly of any data breach that affects your personal information.

Under the Nigeria Data Protection Regulation (NDPR), you have the following rights:

**Right to Access:** You can request a copy of the personal data we hold about you. Contact privacy@naijamart.com.

**Right to Correction:** You can update most of your personal information directly in your account settings. For corrections to other data, contact us.

**Right to Deletion:** You can request deletion of your account and associated personal data. Go to Settings → Delete Account, or email us. We will process your request within 30 days. Note: we may retain certain data where required by law.

**Right to Data Portability:** You can request a copy of your data in a machine-readable format.

**Right to Object:** You can object to processing of your data for direct marketing at any time by unsubscribing or contacting us.

**Right to Withdraw Consent:** Where processing is based on consent (e.g. marketing emails), you can withdraw consent at any time without affecting prior processing.

To exercise any of these rights, contact: privacy@naijamart.com. We will respond within 30 days.

Our Platform integrates with third-party services that have their own privacy policies. We are not responsible for their practices.

Links to external websites from our Platform are not covered by this Privacy Policy. We encourage you to read the privacy policies of any third-party sites you visit.

The NaijaMart Platform is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, contact us at privacy@naijamart.com and we will delete it promptly.

Users between 13 and 18 may use the Platform only with parental consent and supervision. By creating an account, you represent that you are at least 18 years old, or that you have obtained parental consent if you are between 13 and 18.

We may send you marketing emails about new features, promotions, and community events if you have opted in or have an existing relationship with us. Every marketing email includes an unsubscribe link.

You can manage your email preferences at any time: — Click "Unsubscribe" in any marketing email — Go to Account Settings → Notifications — Email us at privacy@naijamart.com

Note: Even if you unsubscribe from marketing emails, we will still send transactional emails related to your account (security alerts, transaction confirmations, verification codes).

We do not share your email address with third parties for their own marketing purposes.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by: — Posting a notice on the Platform — Sending an email to your registered address — Displaying an in-app notification

The "Last Updated" date at the top of this page will always reflect the most recent revision. Your continued use of the Platform after changes are posted constitutes acceptance of the updated policy.

We encourage you to review this policy periodically.

If you have questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us:

**Response Time:** We aim to respond to all privacy-related requests within 30 days. For urgent security concerns, please use the subject line "URGENT: Privacy" in your email.

You also have the right to lodge a complaint with the National Information Technology Development Agency (NITDA), which oversees data protection in Nigeria.